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Harry Kane, the Tottenham Hotspur star and England national team captain, has invested in TOCA Football, the tech-infused soccer and entertainment complex.įounded in 2016 by US World Cup and Premier League midfielder Eddie Lewis, TOCA Football recently became the largest operator of indoor soccer facilities in North America. The company projects $50 million in revenue for athletic departments over the next three years. Following this sale, Hudl is offering customers a 60/40 split of streaming revenue, with 60% going to the team. More than 800 users of the Hudl Focus smart camera already use BlueFrame. Hudl will now sync the data with its video.īlueFrame, an end-to-end streaming provider, is already in use by a third of NCAA organizations, including more than three-quarters of Division II schools. All its clubs-including the flagship LaLiga powerhouse as well as its basketball and handball teams-adopted the Wimu wearable, as have the Spanish national team, Cirque du Soleil and every elite team in Mexico, including all of Liga MX, Liga MX Femenil and the men’s and women’s national teams.
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Wimu Pro was developed by a Spanish startup, RealTrack Systems, but then enhanced in collaboration with the Barça Innovation Hub, the R&D branch of storied soccer club FC Barcelona. Last month, Hudl bought RealTrack Systems, which makes the Wimu Pro player tracking device, and on Thursday finalized a deal for livestreaming provider BlueFrame Technology. Hudl, the sports tech company best known for its video analysis products, has made two recent acquisitions to expand its offerings. As of now, the Playermaker tacker is deployed by more than 250 elite, pro and club level teams, leagues, academies and universities. The device has mostly been made available to male athletes, but the company’s mission is to branch out to all athletes regardless of gender, age or skill level. Playermaker can also be utilized inside or outside, making it applicable to a multitude of sports. Specifically, the device is strapped onto footwear to track foot placement, foot velocity and the acceleration difference between hard cuts and straight-ahead runs - all of this without the use of WIFI, a cell phone or external power.
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Tactical, biomechanical and physical data is accumulated based on the user’s movements, theoretically to maximize training, minimize injury risk and expedite comebacks from injuries. Playermaker’s wearable technology transforms any kind of footwear into a connected tracking and analytic accessory. MIG Capital and Pegasus Tech Ventures also invested in the device, which has primarily been utilized for soccer but will now be developed for basketball and, down the road, other sports. Playermaker, a performance tracker that attaches to athlete footwear, has amassed $40 million in funding, with Ventura Capital Group leading the investment. Both YouTube and Twitch served as livestreaming partners of the NBA 2K League last season. YouTube and Twitch figure to battle against each other for media rights in the esports space for years to come, with competition also coming from Facebook Gaming and Microsoft-owned Mixer. “As we were talking to Google about the partnership that we announced, the thing that got me most excited was hearing from them their vision around growing YouTube Gaming as the premier platform for not just VOD (video on-demand) gaming content, but also live esports content,” Jon Spector, Overwatch Esports’ VP of Business Operations and Product Strategy, said at Hammerstein Ballroom in New York City, where the Overwatch League hosted its 2020 opening series. The league kicked off its third season last week with homestand tournaments in New York City and Dallas, while Activision's Call of Duty League began its inaugural season on Jan. That deal gave Twitch the exclusive rights to livestream Overwatch League matches in the league’s first two seasons (2018 and ’19). STATE OF THE INDUSTRY: Make Sure You’re at the World’s Premier Sports Tech Event (March 26–27 at Barclays Center in Brooklyn)Īctivision will be paid roughly $8 million more per-year on average through its new deal with Google compared to what the company received from its reported $90 million rights deal with Twitch. The deal gives Google-owned YouTube the rights to livestream matches from Activision-owned esports leagues, including the Overwatch League, the Call of Duty League, and Hearthstone Masters competitions. Google and Activision Blizzard announced their partnership in January, though financial terms of the deal were not disclosed. Google will pay video game publisher Activision Blizzard $160 million over three years to exclusively stream the company’s esports leagues on YouTube, according to a report from Sports Business Journal.
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